Honda Jazz launching with 1.5 litre engine

Published: 14th May 2012
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Honda Jazz is a premium segment hatchback which was rolled-out in the Indian auto market in year 2009, as the first Honda hatchback in the mass segment. However, the Jazz model wasn’t able to capitalize on the initial momentum gained by it due to its comparatively higher price tag. With its launch in India, the Honda Jazz had become the most expensive premium segment hatchback with carrying a price tag in the range of Rs 6.5 to 7.5 lakh. Soon after its launch in India, the car proved a flop in the country due to its extravaganza price tag.

However, learning a lesson or two from its competitors like Volkswagen and Skoda, Honda launched a new trimmed down version of Jazz in India in August 2011. The new Jazz facelift models are considerably cheaper as compared to the previous generation Jazz, available in the price segment of Rs 5.5 lakh to Rs 6.07 lakh (ex showroom Delhi price).

Besides a higher price tag, one more major factor behind the failure of the :- Keep yourself updated with the latest information about Honda City.

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